In a digital environment saturated with information, capturing user attention has become increasingly difficult. Static presentations, long PDFs and non-interactive visual content no longer generate the impact that brands, companies and educational teams need. In this context, Genially has become one of the most popular tools for creating interactive, visual and dynamic content without requiring technical knowledge.

At Aufiero Informática, we support organizations that want to communicate more effectively, train teams efficiently and stand out visually by using tools like Genially.

What Is Genially and What Is It Used For

Genially is an online platform that allows users to create interactive presentations, infographics, educational materials, microsites, reports, catalogs and visual resources in an intuitive way. Its main advantage is the ability to add interactivity, animations and layered information without coding.

With Genially, content becomes an experience. Users explore, click, discover information and actively engage instead of simply reading or watching.

That’s why Genially is widely used in:

• education and e-learning
• marketing and communication
• corporate training
• sales presentations
• social media content
• internal training and onboarding

Why Genially Is So Popular in 2025

Genially’s growth is driven by a powerful combination: ease of use, professional results and strong visual impact.

In 2025, organizations look for tools that allow teams to create engaging content without depending on designers or developers for every project. Genially meets this need by offering:

• an intuitive template-based editor
• built-in animations and transitions
• interactive elements such as buttons and pop-ups
• mobile-friendly content
• cloud-based publishing and sharing

This empowers non-technical teams to produce high-quality visual content quickly.

Types of Content You Can Create with Genially

Interactive presentations

Genially allows users to build dynamic presentations that go far beyond traditional slides. Instead of linear storytelling, presentations can be exploratory and non-linear.

They are ideal for:

• sales pitches
• internal meetings
• conferences and webinars

Animated infographics

Genially infographics combine design, motion and interactivity, making complex information easier to understand and more engaging.

They are widely used in:

• content marketing
• corporate communication
• reports and data visualization

Educational and e-learning content

In education, Genially stands out for enabling interactive learning materials.

Educators can create:

• visual lessons
• interactive concept maps
• gamified activities
• simple assessments
• LMS-ready learning resources

This improves engagement and active learning.

Corporate materials and internal training

Many companies use Genially for:

• employee onboarding
• interactive manuals
• internal training programs
• process documentation

Content becomes clearer, more accessible and easier to update than traditional PDFs.

Advantages of Genially Over Traditional Presentations

Compared to PowerPoint, PDFs or static documents, Genially offers clear advantages:

• higher user engagement
• better content retention
• interactivity without coding
• professional design without advanced skills
• easy updates and reuse
• access from any device

This makes Genially especially valuable for marketing, education and communication teams.

How Genially Works Step by Step

Content creation

Users start from a template or a blank canvas. The visual editor allows drag-and-drop creation with text, images, icons and videos.

Adding interactivity

With just a few clicks, users can add:

• buttons
• pop-up windows
• internal and external links
• hidden layers of information

This transforms content into an interactive experience.

Animations and effects

Genially includes pre-built animations that add motion while maintaining performance.

Publishing and sharing

Content is published in the cloud and can be:

• shared via link
• embedded on a website
• integrated into learning platforms
• distributed via email or social media

No downloads or installations are required.

Genially for Businesses: Clearer and More Effective Communication

In corporate environments, Genially helps simplify complex messages and improve both internal and external communication. Reports, processes, products and services are explained visually and interactively, reducing misunderstandings and increasing message retention.

Its cloud-based nature also supports collaborative work across teams.

Why Genially Is a Smart Investment for Organizations

Genially is not just a design tool—it’s a visual communication platform. Its value is reflected in:

• improved understanding of information
• higher user engagement
• reduced reliance on static PDFs
• time savings in content creation
• a modern and professional brand image

For organizations that need to communicate, teach or sell more effectively, Genially becomes a strategic asset.

Genially with Aufiero Informática

At Aufiero Informática, we help companies and institutions implement Genially effectively by offering:

• licensing guidance
• adoption aligned with team goals
• workflow integration
• ongoing support
• user training

Our goal is to ensure Genially becomes a key part of your communication and training strategy.

Conclusion

In a world where attention is limited, interactive content makes the difference. Genially allows presentations, reports and educational materials to become engaging visual experiences that truly connect with audiences.

For businesses, educators and creative teams looking to communicate better, Genially is one of the most complete and accessible platforms available. With the right support, it becomes a powerful tool to stand out, educate and communicate with impact.