There are meetings that work over videoconference. And there are meetings that only work in person, when you need to look your partner in the eye, understand what’s working, what isn’t, and design the next step together.
That was exactly the purpose behind the week Aufiero Informática’s team spent in São Paulo from March 16 to 20, visiting four resellers to talk about Bluebeam, the Brazilian AEC market, and, most importantly, how to grow together.
Who was there
From Aufiero’s side, the operation involved the full team: Mostafa Mansour, Renata Cicaroni, Victor Andrade, Daniel Moraes, and Marcos Previatti, each bringing a different perspective, from commercial to operational. From Bluebeam’s side, we were joined by Wilfredo Ynestroza, who took part in every visit as a direct representative of the vendor, contributing Bluebeam’s perspective on business development in the region.
Having the vendor present in the meetings is not a minor detail. For the reseller, it signals that the partnership is real, that there is investment behind it, and that Aufiero is not selling a promise, but delivering a structure.
What we did during the visits
Each visit was a strategic meeting. No generic PowerPoint presentations: we sat down with each reseller’s commercial and technical teams to understand their specific scenario—where the opportunities are, which clients are in negotiation, which AEC segments are growing, and how Bluebeam fits into their offering.
The four resellers visited were:
Datasafe (São Paulo)
A reseller specialized in cybersecurity, with strong technical expertise in the segment. The Bluebeam presentation opened a new line of business, showing how the solution can complement the current portfolio with combined offerings for the AEC market, expanding the value delivered to the end customer and creating new revenue opportunities, with a focus on training to accelerate adoption.
4 Link Software (São Paulo)
A reseller with a consultative approach and a strong presence among mid-sized and large clients. The introduction of Bluebeam reinforced the potential for immediate action within already active strategic accounts, positioning the solution as a key tool to improve productivity and collaboration in AEC projects, aligned with the partner’s consultative model and qualified post-sales service.
Software.com.br (São Paulo)
A highly structured partner, focused on processes and scalability. The Bluebeam presentation showed strong alignment with the partner’s sales model, with growth potential driven by structured opportunity management and the development of comprehensive offerings for the AEC market, expanding reach within the existing customer base.
Stock Distribuidora (São Paulo)
A distributor with a strong track record in technology and a focus on portfolio diversification. The Bluebeam presentation came at the perfect time, reinforcing the opportunity to enter the growing AEC market, with cross-sell strategies to drive new revenue.
What stood out the most was the receptiveness. All four partners showed genuine enthusiasm for Bluebeam’s current momentum in Brazil; the conversations were long and productive, and we left each meeting with a clearer vision of the path forward together.
Why Bluebeam in the Brazilian AEC market
For those who are not yet familiar: Bluebeam Revu is one of the most widely used tools in the world for managing technical documentation in architecture, engineering, and construction projects. In practice, it solves everyday challenges: teams that need to review the same document simultaneously, automatic comparison of project versions, precise markups and measurements, and approval workflows that typically take days and are reduced to hours.
In Brazil, the AEC sector is undergoing a transformation. The volume of projects, pressure on deadlines, and increasing complexity are pushing companies to adopt tools that truly make a difference in operations. Bluebeam is no longer a “nice to have”; it is the tool that separates those who deliver on time from those who lose margin.
What comes next
The conversations from the roadshow are already generating results. None of these meetings end when the session is over—progress is happening now, with new contacts, new opportunities being mapped, and strategies being refined with each partner.
For Aufiero, this roadshow reinforces something we have believed from the beginning: software distribution is not about sending licenses. It’s about being present, understanding the channel up close, and building something that works for everyone—vendor, distributor, reseller, and end customer.
Want to be part of this network?
If you operate in the Brazilian AEC market and want to add Bluebeam to your portfolio, talk to us. Aufiero works alongside its resellers, providing commercial and technical support, training, and direct access to the vendor.
Get in touch through our website or directly with our team in Brazil.
