In today’s digital world, data loss is not a distant possibility—it’s a daily threat. Ransomware attacks, hardware failures, human error, or even natural disasters can paralyze any organization instantly.
For Managed Service Providers (MSPs) in Latin America, this is both a challenge and an opportunity. The challenge is protecting clients from growing risks; the opportunity is to become a strategic partner by ensuring business continuity with robust backup and recovery solutions.
Why are backup and recovery critical for MSPs?
- Ransomware protection: cyberattacks are rising year after year, and SMEs are primary targets.
- Regulatory compliance: industries like banking, healthcare, and education demand documented backup strategies.
- Client loyalty: companies that trust their MSP to safeguard data usually maintain long-term partnerships.
- Differentiation: not all providers offer managed backup, creating room to stand out.
Recommended solutions for MSPs
- Acronis Cyber Protect
- Combines backup with advanced cybersecurity.
- Enables rapid data recovery after incidents.
- Ideal for MSPs managing hybrid environments.
- BDRSuite
- Built specifically for MSPs.
- Highly scalable with a multi-tenant panel.
- Flexible storage: cloud, on-premises, or hybrid.
- Retrospect
- Designed for SMEs needing simplicity and reliability.
- Local and hybrid backups with easy setup.
- Great cost-benefit for smaller budgets.
Opportunities in Latin America
- Argentina: SMEs undergoing digital transformation but lacking robust backup plans.
- Chile: mid-sized and large enterprises focusing on compliance and continuity.
- Mexico: corporates with multiple branches needing scalability and centralization.
MSPs offering Backup-as-a-Service (BaaS) position themselves as indispensable allies.
Solution comparison
| Feature | Acronis Cyber Protect | BDRSuite | Retrospect |
|---|---|---|---|
| Target clients | Corporates + SMEs | MSPs + SMEs | SMEs |
| Extra features | Integrated security | Full scalability | Simplicity |
| Deployment model | SaaS / Local / Hybrid | SaaS / Hybrid | Local / Hybrid |
| Best suited for… | MSPs with demanding clients | Growth-focused MSPs | SMEs with low budgets |
Benefits for MSPs
- Recurring revenue through SaaS subscriptions.
- Differentiation by offering continuity services.
- Trust: clients know their data is secure.
- Support from Aufiero Informática: technical and commercial assistance in Argentina, Chile, and Mexico.
Conclusion
Backup and recovery are no longer optional—they’re an essential pillar of business continuity. For MSPs in Latin America, providing this service means not only protecting clients but also building long-term relationships, generating recurring revenue, and standing out in the market.
👉 With solutions such as Acronis, BDRSuite, and Retrospect, and the support of Aufiero Informática, MSPs can turn data security into a real competitive advantage.
Why backup and recovery is the MSP service clients keep
Managed services churn for predictable reasons: the client hires internally, a cheaper provider appears, or the relationship never produced anything the client could point at. Backup and recovery resists all three, because it is the one service where the value becomes undeniable exactly once — and on that day, nobody is shopping around. It is also the service a client is least willing to move, since migration means a gap in protection.
The commercial shape is unusually good. Revenue is recurring and scales with the client’s data rather than with headcount, which means it grows without a new sale. Costs are predictable. And the service is genuinely difficult for the client to run themselves, not because the software is complex but because the discipline — testing, monitoring, retention — is what nobody has time for internally.
The catch is that backup and recovery is also the service most likely to end a relationship badly. A failed restore is not a service issue, it is an existential one for the client and a reputational one for the MSP. That asymmetry is why it should be sold carefully and delivered rigorously, and why it commands margin that other managed services do not.
Three things that separate a real service from a scheduled job
The first is tested restores. A backup that has never been restored is a hypothesis. Building a restore test into the monthly routine — a real file, a real machine, timed — converts backup and recovery from an assumption into evidence, and it produces a report the client can show their own auditor.
The second is defined objectives. Recovery time and recovery point are contractual terms, and clients who have never been asked about them will accept whatever they are given until the day it matters. Agreeing them explicitly protects the MSP as much as the client, because it converts an emotional argument during an incident into a comparison against something both parties signed.
The third is immutability and separation. Ransomware now targets backups first, so a copy reachable with production credentials is not a copy. Any backup and recovery service sold in the current threat environment needs an air-gapped or write-once tier, and an MSP that cannot describe that tier in a sentence is carrying risk on behalf of a client who assumes otherwise. See licensing at Aufiero Informática, and full product details on the manufacturer’s official site at retrospect.com.
